The team at NFL UK approached Green Street Media to assist them in the promotion of a competition.
Green Street Media came up with the great idea to hide one clean advert in 10 cities across the United Kingdom. To enter the competition a picture had to be taken of a clean advert then uploaded to social media tagging @NFLUK with the hashtag #NFLTROPHYHUNT.
The campaign was an amazing success and had thousands of people entering the competition.
Nine cities. Ten locations.
From Manchester to London, Glasgow to Cardiff.
We’ve graffitied 10 Vince Lombardi trophies in secret locations.
Find it. 📸 it. Tweet us it using #NFLTrophyHunt & you could win a jersey!
— NFL UK (@NFLUK) 16 January 2018